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Make Your Logo Come to Life: The Power of Motion Graphic Animations  Your logo is one of your brand’s most valuable assets. It’s the first thing that consumers will think of when they hear your company’s name. In a busy, crowded marketplace, an outstanding logo helps...

Recording Testimonials from the Comfort of Home CoWorx Testimonials: A Case StudyCoWorx and Axcess are two of the biggest staffing agencies in the United States. They provide jobs for thousands upon thousands of workers in call centers, warehouses, clerical offices,...

Expanding the Reach of Corporate Meetings with Live StreamingThere are many reasons -- the announcement of a new product launch or rebrand, a strategy alignment, staff recognition, a town hall forum with your CEO, a quarterly financial address, etc. -- to want...

Providing Peace of Mind to Clients During Live Streaming EventsLast fall, Joy Experience -- a global event company based in Phoenix, San Diego, and Tokyo -- reached out to REP Digital with a request: they had produced a full three-and-a-half-hour-long video conference...

Bringing a Conference to Life in a Virtual World  Virtual Gen Blue Case StudyFor years, Coldwell Banker Real Estate’s annual Gen Blue Experience conference has brought their agents and brokers from around the world together in one place for learning, networking,...

Live Streaming Platforms Best Practices & Capabilities  Which Live Streaming Platform Should I Use? It’s one of the biggest and most important questions that anyone has while they’re planning a live stream event: what platform do I stream to? It’s no wonder that...

Middle-of-the-Funnel: Product and/or Service CatalogOkay, so you’ve successfully raised awareness, and now customers are engaging with your brand. But just because an ideal customer is interacting with your brand, doesn’t mean they have a purchase intent....

How To Use Video to Convert High-Ticket Equipment Sales (3 Part Series)Think about your most recent purchase that cost more than $5,000. Do you remember the journey you took to arrive at your conclusion? Chances are, the buying journey was different from the path you...

Bottom-of-the-Funnel: How To’s & Testimonial VideosYou’ve engaged and informed your potential customers, and now you need them to take the next step. Even though you’ve successfully moved them past the top and middle-of-the-funnel, they’re still not ready to pull the...

Top-of-the-Funnel: SpotlightSpread awareness, educate potential customers, and cultivate brand buzz; these are the goals of videos created for top-of-the-funnel marketing activities. Videos at this stage need to: Tell a story in a way that introduces your target...

Why Your Business Needs a Corporate Video LibraryThere’s a reason a majority of marketing professionals worldwide consistently name video advertising as the content with the best return on investment (ROI). Various statistics, such as the fact that the number of views...

Why Emotion is so Effective in Brand VideosColdwell Banker – Owen & Haatchi Internet users watch more than 500 million hours of videos on YouTube each day. There is a strong demand for video content, but getting your brand videos noticed among the countless options...

Why Production Quality is Critical to The Success of Video MarketingCentury 21 – Relentless Agent Award Good storytelling is what drives a successful video campaign. And a major component of why this video is so successful is the production quality. Your audience...

40 for 40: Marketing Lessons at 40 by David Marine Senior Vice President of Marketing, Coldwell Banker Real EstateI turned 40 this week. It’s become a milestone of sorts where we consider people to no longer be young, but at the same time not quite ready for AARP....

Big Brands Using Branded Documentaries to Stand Out From the CrowdExamples of excellence You don’t have to look far to see some of the best examples out there. You’ve likely watched them already (and probably more than once): Vans. This shoe company is associated with...

Experience the benefits of a full-service video production companyWay back in 1994, Steve Jobs spoke to a class at MIT about his new company, NeXT. The main selling point for NeXT was its product’s ability to cut a company’s development time-to-market by 75 percent....

What is authenticity in video content?In-line, native advertising – paid media that looks and behaves like natural, organic content – worked really well…until consumers caught on. When they began to notice the sly headers and footers denoting the true nature of the...

The Future of Altered Reality Video MarketingThis just might be the year when augmented reality (AR), virtual reality (VR) and immersive 360-degree video flip conventional marketing on its tush. With video marketing, consumers get the flexibility, value, and...