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Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service CatalogOkay, so you’ve successfully raised awareness, and now customers are engaging with your brand. But just because an ideal customer is interacting with your brand, doesn’t mean they have a purchase intent....

Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial VideosYou’ve engaged and informed your potential customers, and now you need them to take the next step. Even though you’ve successfully moved them past the top and middle-of-the-funnel, they’re still not ready to pull the...

Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: SpotlightSpread awareness, educate potential customers, and cultivate brand buzz; these are the goals of videos created for top-of-the-funnel marketing activities. Videos at this stage need to: Tell a story in a way that introduces your target...

Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video LibraryThere’s a reason a majority of marketing professionals worldwide consistently name video advertising as the content with the best return on investment (ROI). Various statistics, such as the fact that the number of views...

Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand VideosColdwell Banker – Owen & Haatchi Internet users watch more than 500 million hours of videos on YouTube each day. There is a strong demand for video content, but getting your brand videos noticed among the countless options...

40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40 by David Marine Senior Vice President of Marketing, Coldwell Banker Real EstateI turned 40 this week. It’s become a milestone of sorts where we consider people to no longer be young, but at the same time not quite ready for AARP....

Video Marketing Trends That Will Carry us to 2020

Video Marketing Trends That Will Carry us to 2020

Middle-of-the-Funnel: Product and/or Service CatalogVideo has been in a constant state of change due to the rise of mobile, social media and the increasing accessibility to create high-quality video. Keeping up with video trends will help marketers continue to develop...

What is authenticity in video content?

What is authenticity in video content?

What is authenticity in video content?In-line, native advertising – paid media that looks and behaves like natural, organic content – worked really well…until consumers caught on. When they began to notice the sly headers and footers denoting the true nature of the...

Interested in Seeing More Branded Video Entertainment?

Interested in Seeing More Branded Video Entertainment?

Interested in Seeing More Branded Video Entertainment?When well executed, branded video entertainment can subtly reinforce your company’s story in the consumer’s mind by generating emotional brand engagement, opening a dialogue, creating intrigue and inviting the...

The Future of Altered Reality Video Marketing

The Future of Altered Reality Video Marketing

The Future of Altered Reality Video MarketingThis just might be the year when augmented reality (AR), virtual reality (VR) and immersive 360-degree video flip conventional marketing on its tush. With video marketing, consumers get the flexibility, value, and...

CHANGING CAREERS AFTER 40

CHANGING CAREERS AFTER 40

CHANGING CAREERS AFTER 40OUR CEO OFFERS HER PERSPECTIVE ON CHANGING CAREERS AFTER 40 At the age of 25, our CEO Judy Gatena was searching for a solution that would allow her to stay at home while still providing for her family. Gatena faced the choice of endless day...

THE KEY TO SUCCESSFUL MARKETING

THE KEY TO SUCCESSFUL MARKETING

THE KEY TO SUCCESSFUL MARKETINGTHE THREE C’S TO AN EFFECTIVE MARKETING PLAN How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great...

WHY 360 DEGREE VIDEO GIVES US A FRESH PERSPECTIVE

WHY 360 DEGREE VIDEO GIVES US A FRESH PERSPECTIVE

WHY 360 DEGREE VIDEO GIVES US A FRESH PERSPECTIVE WHY 360 DEGREE VIDEO GIVES US A FRESH PERSPECTIVE With 75% of millennials ages 18-29 and 46% Gen Y ages 29-49 watching video on their smartphones or tablets, it is no wonder that mobile video has become the next...