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CB Tool Kit Case Study

CB Tool Kit Case Study

CB Tool Kit Case Study  Make Your Logo Come to Life: The Power of Motion Graphic Animations Your logo is one of your brand’s most valuable assets. It’s the first thing that consumers will think of when they hear your company’s name. In a busy, crowded...

CoWorx Testimonial Case Study

CoWorx Testimonial Case Study

CoWorx Testimonial Case Study  Recording Testimonials from the Comfort of HomeCoWorx and Axcess are two of the biggest staffing agencies in the United States. They provide jobs for thousands upon thousands of workers in call centers, warehouses, clerical offices,...

Dine Brands QTMs Case Study

Dine Brands QTMs Case Study

Dine Brands QTMs Case Study  Expanding the Reach of Corporate Meetings with Live StreamingThere are many reasons -- the announcement of a new product launch or rebrand, a strategy alignment, staff recognition, a town hall forum with your CEO, a quarterly...

Joy Experience Study

Joy Experience Study

Joy Experience Study  Providing Peace of Mind to Clients During Live Streaming EventsLast fall, Joy Experience -- a global event company based in Phoenix, San Diego, and Tokyo -- reached out to REP Digital with a request: they had produced a full...

Virtual Gen Blue Case Study

Virtual Gen Blue Case Study

Virtual Gen Blue Case Study  Bringing a Conference to Life in a Virtual WorldFor years, Coldwell Banker Real Estate’s annual Gen Blue Experience conference has brought their agents and brokers from around the world together in one place for learning, networking,...

Live Streaming Platforms Best Practices & Capabilities

Live Streaming Platforms Best Practices & Capabilities

Live Streaming Platforms Best Practices & Capabilities  Which Live Streaming Platform Should I Use? It’s one of the biggest and most important questions that anyone has while they’re planning a live stream event: what platform do I stream to? It’s no wonder that...

Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service CatalogOkay, so you’ve successfully raised awareness, and now customers are engaging with your brand. But just because an ideal customer is interacting with your brand, doesn’t mean they have a purchase intent....

Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial VideosYou’ve engaged and informed your potential customers, and now you need them to take the next step. Even though you’ve successfully moved them past the top and middle-of-the-funnel, they’re still not ready to pull the...

Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: SpotlightSpread awareness, educate potential customers, and cultivate brand buzz; these are the goals of videos created for top-of-the-funnel marketing activities. Videos at this stage need to: Tell a story in a way that introduces your target...

Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video LibraryThere’s a reason a majority of marketing professionals worldwide consistently name video advertising as the content with the best return on investment (ROI). Various statistics, such as the fact that the number of views...

Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand VideosColdwell Banker – Owen & Haatchi Internet users watch more than 500 million hours of videos on YouTube each day. There is a strong demand for video content, but getting your brand videos noticed among the countless options...

40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40 by David Marine Senior Vice President of Marketing, Coldwell Banker Real EstateI turned 40 this week. It’s become a milestone of sorts where we consider people to no longer be young, but at the same time not quite ready for AARP....

What is authenticity in video content?

What is authenticity in video content?

What is authenticity in video content?In-line, native advertising – paid media that looks and behaves like natural, organic content – worked really well…until consumers caught on. When they began to notice the sly headers and footers denoting the true nature of the...

The Future of Altered Reality Video Marketing

The Future of Altered Reality Video Marketing

The Future of Altered Reality Video MarketingThis just might be the year when augmented reality (AR), virtual reality (VR) and immersive 360-degree video flip conventional marketing on its tush. With video marketing, consumers get the flexibility, value, and...