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Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service Catalog

Middle-of-the-Funnel: Product and/or Service Catalog Okay, so you’ve successfully raised awareness, and now customers are engaging with your brand. But just because an ideal customer is interacting with your brand, doesn’t mean they have a purchase intent....
Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial Videos

Bottom-of-the-Funnel: How To’s & Testimonial Videos You’ve engaged and informed your potential customers, and now you need them to take the next step. Even though you’ve successfully moved them past the top and middle-of-the-funnel, they’re still not ready to...
Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: Spotlight

Top-of-the-Funnel: Spotlight Spread awareness, educate potential customers, and cultivate brand buzz; these are the goals of videos created for top-of-the-funnel marketing activities. Videos at this stage need to: Tell a story in a way that introduces your target...
Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video Library

Why Your Business Needs a Corporate Video Library There’s a reason a majority of marketing professionals worldwide consistently name video advertising as the content with the best return on investment (ROI). Various statistics, such as the fact that the number of...
Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand Videos

Why Emotion is so Effective in Brand Videos Coldwell Banker – Owen & Haatchi Internet users watch more than 500 million hours of videos on YouTube each day. There is a strong demand for video content, but getting your brand videos noticed among the countless...