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40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40

40 for 40: Marketing Lessons at 40 by David Marine Senior Vice President of Marketing, Coldwell Banker Real Estate I turned 40 this week. It’s become a milestone of sorts where we consider people to no longer be young, but at the same time not quite ready for AARP....
What is authenticity in video content?

What is authenticity in video content?

What is authenticity in video content? In-line, native advertising – paid media that looks and behaves like natural, organic content – worked really well…until consumers caught on. When they began to notice the sly headers and footers denoting the true nature of the...
The Future of Altered Reality Video Marketing

The Future of Altered Reality Video Marketing

The Future of Altered Reality Video Marketing This just might be the year when augmented reality (AR), virtual reality (VR) and immersive 360-degree video flip conventional marketing on its tush. With video marketing, consumers get the flexibility, value, and...