Recording Testimonials from the Comfort of Home
CoWorx Testimonials: A Case Study
Remote Production SolutionsEmerging technologies — along with a little bit of ingenuity and trust — saved the video marketing campaign. We knew that many of the people whom we were going to be interviewing did not have 100% reliable Internet connections, so recording a regular video call to get the footage that we needed for the testimonial was out of the question. With that in mind, we decided to leverage a remote recording software platform called OpenReel to eliminate the risk of bad Internet ruining our recordings. OpenReel natively records synced video footage and audio directly on the user’s device and only uploads it into the Cloud once recording is finished. Therefore, no matter how good or bad an interviewee’s Internet connection was, we were guaranteed to have stable, synced, seamless footage at the end of the day. Armed with a reliable recording platform, the next thing that we had to solve for was equipment. How would we capture the best video and audio possible without mailing expensive, unwieldy camera and audio equipment to our interviewees? The answer was simple: iPhones and lavalier microphones. We wanted to shoot at the highest resolution possible, so we knew that we didn’t want to rely on laptop webcams. iPhones allowed us to shoot at 4K resolution, giving us the flexibility to reframe shots in post-production and have the best image quality possible. We packaged up iPhones (with the OpenReel app loaded on to the home screen), ring lights, and lavalier microphones for each interviewee, then shipped those kits out to each of our on-camera subjects’ offices and homes with a detailed list of set-up instructions.
A Successful CampaignWith a little creativity, we were able to remotely record testimonials in different cities across the United States from the comfort of our homes. Our Creative Director remotely directed all of the interviews through the app, and our editors were able to download the footage immediately from the platform once the interviews were finished. We then had each of our interviewees provide us with photos relevant to their stories so that we would have “B-roll” to cut away to in the videos. Then, our Motion Graphics Artist designed and created custom graphic animations to make the videos feel polished and to provide us with branded placeholder slides to show off those still images. Our post-production team packaged all of this together into a series of videos, and the client was thrilled with the results.