Stories connect and inspire us. At REP Digital, we love telling your stories.
For more than a decade, Fortune 500 companies, small businesses, and government agencies have trusted REP Digital to tell their stories. When marketing departments come to us with their challenges and goals, we listen intently and ask questions so that we can fully understand the complexities of those challenges and goals. Then, we use that information to develop bespoke video marketing content ideas.
It all starts with the strategy, which informs great creative, which gives clients content that delivers results. We don’t just make videos; we solve problems. We don’t just tell stories; we aim to help businesses grow, and make people feel connected and inspired.
DEVELOPING A WINNING VIDEO CONTENT STRATEGY
The team at REP Digital understands that there is no one-size-fits-all branded content formula that solves all business challenges. With all of our projects, we first take the time to understand clients’ marketing goals, brand guidelines, brand voice, and existing video library. Then, we assess who the project’s intended target audience is, and figure out what that target audience responds to. We use all of that information to inform our creative decisions.
Once we have content ideas, our strategizing continues. We provide recommendations as to how and where content should be distributed, then develop KPIs in collaboration with our clients to determine if our content is successful at achieving the goals that we set out to achieve.
We’ve created video marketing campaigns that have solved a wide variety of business challenges, including talent recruitment, talent retention, training, product sales, franchise sales, award spotlights, and more. Success in each category comes from developing a winning video content strategy before creative ideation even begins.
CREATIVITY MEETS PRACTICALITY
There are so many ways in which stories can be told. Every client and every project has different goals, KPIs, and budgets. The creative team at REP Digital has won numerous awards for their ability to figure out the best approach and tell compelling stories in a variety of formats to meet those disparate needs. We’ve created comedic and dramatic short films, branded documentaries, testimonials, explainer videos, animations, motion graphics, event videos, digital signage, live stream events, and more.
Our creative directors think outside of the box to come up with ideas that fit within client budgets and achieve client goals. Then, they rack their brains to come up with deliverable plans that offer multi-use content solutions that deliver the most bang for our clients’ buck. We can dream big, and offer solutions that fit the budgetary and logistical parameters that come with the project. At REP Digital, creativity meets practicality throughout our entire content development process.