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A couple taking a video tour of a property for sale.

Dynamic, customized video is a must-have if you want to stand out in crowded local real estate markets. 

Key takeaways:

  • Video helps generate leads, connect with customers, and boost page views and SEO
  • Social media is a key tool for promoting your videos
  • There are tools that make creating and distributing video easier than ever before

A well-crafted real estate video can be an incredible tool for both sellers and buyers. Be it a simple tour recorded on an agent’s phone or breathtaking vistas shot by a drone, video lets potential buyers take a look at a property without leaving the comfort of their own home.

There’s a hunger for well-made videos in the real estate marketplace, too. According to surveys, 97% of home buyers use the internet for research and almost half say that video is “very useful” in conducting their search. And 73% of homeowners are more likely to list with an agent who offers video.

Below, we will dig into how to use real estate video marketing to tell your company’s story in an engaging way, generate leads for new clients, and stay ahead of the competition.

The power of video marketing

Video marketing has gone from a fun novelty to an essential part of any company’s marketing strategy. Indeed, nine out of 10 marketers used it in their 2020 campaigns. Here’s why video is essential for today’s real estate professionals:

  • Generate more leads. More than any other medium, potential buyers are drawn to video over images or text. A strong video presence increases the chances a potential client will speak with you first, and 71% of clients stick with the first agent they encounter. A well-produced video can nudge that prospect to make that call.
  • Promote your properties. With video marketing, you can create a unique visual experience that showcases properties and neighborhoods far more immersively than a simple image or text ever could. 
  • Answer questions proactively. Videos allow you to answer commonly asked questions more clearly and comprehensively than a dense block of text.
  • Boost page views and SEO. Organic search results tend to favor pages with embedded videos, particularly those embedded on YouTube, which is owned by Google.
  • Present customer testimonials. Buildings don’t need to be the only subject of a real estate video. Just as important is positive word of mouth from satisfied customers.

As you can see, there are a ton of potential benefits and really no downsides to making video marketing a top priority for your properties.

Local reach with social media

Social media is, of course, a must-have in the modern real estate market, particularly for video content. Case in point, 80% of Americans have a profile on at least one social media platform. Each one has a unique tone, audience, and style, so your video promotion strategy will also vary.

  • YouTube. The world’s “second most popular social media platform” has over two billion monthly active users (rivaled in size only by Facebook). It makes sense, then, that YouTube should be your first stop when uploading a video. Make sure to include a call to action and contact information in the description box.
  • Facebook. Facebook, of course, is the largest social media presence worldwide. It’s also incredibly easy to upload and share videos, tag friends, and run ad campaigns.
  • X (formerly known as Twitter). Although its reputation has fallen a bit in recent years, X is still an invaluable tool for real estate professionals, allowing them to directly respond to potential customers, correct misinformation, and promote timely videos that reflect the current culture.
  • Instagram. This platform is especially important for reaching Millennial and Gen Z clients, two fast-growing segments of the real estate market. There is no better place to post stunning videos of your properties than a platform that is so image-driven.
  • TikTok. Despite its reputation as a platform for silly dances, TikTok has been a boon for real estate professionals. Rather than wait for an in-person tour of an apartment, prospective buyers can view 10, 20, or more in a single day, then contact the realtor that represents their top choice.

Social media can be an incredibly powerful tool for selling real estate—especially if you harness the power of video to show off listings.

A video customization solution

Of course, the biggest stumbling blocks to video production for most local real estate agencies are time and technical expertise. But not anymore. Morpheus Marketplace is a revolutionary video content platform that’s poised to redefine how businesses create, deliver, and scale customized, brand-compliant videos for digital ads and social media campaigns. 

Our user-friendly platform allows local agents with no previous technical experience to quickly and easily add customized, on-brand videos to their content strategy. They’ll be able to make changes to music, images, language, and text as easily as checking out an Amazon cart, giving your pre-approved corporate video packages a touch of local flair.

In short, Morpheus Marketplace will give your team the power to grow your reach and your revenue, all while maintaining your brand’s integrity.

Your partner in real estate video creation

Real estate video can enhance your local presence, broaden your audience, and deepen their engagement with your content. And with REP-Digital’s unique and powerful SaaS platform Morpheus Marketplace, it’s never been easier to get started. Mobius is the only tool you’ll need to create world-class, customized videos that can put your brand right at the heart of local real estate markets. Join our waitlist and be first in line to experience the brand-boosting power of Morpheus Marketplace.