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by | Sep 26, 2016 | Blog



Search Engine Optimization is one of the most time consuming yet one of the most rewarding processes you can do for your business. Your digital footprint is everything, especially given that the 75.4 million millennials are almost exclusively reachable on digital platforms. For those of you who feel a little out of the loop, search engine optimization, often referred to as SEO, is your company’s ranking on a given search engine, such as google. If you’re on page 5 of results, your site most likely isn’t getting clicked on, but if you’re 3rd from the top on page 1, your chances are much higher.It’s hard work to obtain this high stature, however. Luckily, we’ve summarized these tips to take your brand where it needs to be online.

Before your company can strike gold on Google, you need to identify your target audience, and then take a walk in their shoes. Think about their habits, and all situations they could find themselves in which your brand could be the answer to. Once you’ve done this, you need to ask yourself what keywords your target audience would type in to find your business.

Once you’ve identified these words and phrases, implement them on your site. Get creative and find ways to embed them in your website’s content and menu. If you’re feeling ambitious, make a blog that discusses pertinent information on your industry that your target audience could find valuable. It’s the words you include throughout your site that Google will then pick up and determine your placing on their results page. The more you embed these key words and phrases, the better.

Tools You’ll Need
For the best results, it would behoove you to create a Google Analytics account to track your site’s unique visitors. Your ROI and outside networking site progress will be monitored for you with the use of a site plugin. Another tool you can utilize is Google My Business, or GMB. According to Google, those who have verified their company’s information are twice as likely to be recognized as a reputable business by users. After you verify your brand with GMB, people will be able to find your phone number, hours of operation and location quicker than ever, which will help improve your business overall.
Keep Analyzing
Every 30 or so days, reassess your keywords and target audience. The web is an incredibly fast paced platform, and it would be a shame to find out that you had been targeting the wrong online audience for four months. Stay organized and track your successes and failures on an excel sheet.

These tools, paired with choice search terms, a responsive website, and the proper social media presence, can increase your search ranking on Google. It’s up to you to find the correct balance between these factors to yield the most optimal results for your company. But once you have, don’t stop.